's Corporate Social Responsibility Programme

Booking Cares

Screen Shot 2017-01-10 at 6.53.50 PM.png

About Booking Cares.

With a mission to empower people to experience the world, at we want to help travellers explore and enjoy thousands of unique destinations in every corner of the globe. We also seek to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them for years to come. 

To make a positive, lasting impression on the global travel industry, we know that meaningful change can only come about through strategic and deliberate collaboration throughout the entire ecosystem. As such, we are fostering a future where travel operators, independent researchers, NGOs, institutes, social enterprises, and government entities work hand in hand to further transform the global travel experience into a powerful force for good.

We believe that by investing our time, energy and passion in the right projects and backing the right people with the right ideas, we can help accelerate discovery and scale solutions to communities and destinations worldwide. We mobilise the early movers that identify opportunities where others cannot, find allies, creatively align resources, and build momentum towards addressing complex issues that need to be tackled. We champion sustainable tourism changemakers and support their work to strengthen local communities, to preserve and promote culture, to help disperse tourism more evenly and to protect our valuable natural resources. And we do it all the way.

From our employee-driven volunteer programme to our accelerator for social enterprise scale-ups, our 3-day programmes for early-stage startups to our fund for non-profit changemakers, we support people who share our belief in the power of technology to have a positive impact on the world and the destinations that we love. We empower them to do what they do best by providing them with a unique blend of financial support, hands-on technical expertise, regular coaching and a lasting connection to a growing community of like-minded peers.




we support

Copy of Cover_ 900059326_org (1).jpg



As part of our Booking Cares volunteer programme, our employees have long partnered with local organisations on projects that help improve destinations worldwide. 

In 2017, we launched Booking Booster to support startups in sustainable tourism. We have since launched the Booking Cares Fund for bold, disruptive, dream projects to further expand's Booking Cares commitment across the various layers of the sustainable travel industry.




Cares Volunteers’s 16,000+ employees volunteer their time and expertise to partner with local organisations on projects that help improve destinations worldwide. Supporting in a multitude of areas, working in a data-driven way, developing funding models and optimizing their technology solutions, as well as offering advice on how to build fruitful partnerships and develop proactive PR and media strategies, with the aim of helping them maximise their overall impact as their projects continue to grow and scale.

Booking Booster 

Our Booking Booster Programme supports scale-ups dedicated to sustainable tourism through a 3-week accelerator programme, culminating with an opportunity to pitch for grants of up to €500,000. Through our Booster Programme, we identify and empower scale-ups that help relieve pressure on overcrowded tourist areas, businesses that positively impact the environment and social ventures that are supporting local communities in the tourism industry.


Booking Cares Fund

The Booking Cares Fund champions sustainable tourism Changemakers in their search for new and unexpected solutions that reimagine the tourism and travel space. Pioneers with bold, ambitious non-profit projects can apply for grants between €100 and €250k to carry out their project plans for the upcoming year.